Experience Bank has been developed as a graduate employment service by the University of South Australia. This ground breaking online careers service links employers, students and graduates, allowing students to create and post their resumes, view job opportunities and receive emails from top employers.

The brief to de Masi jones was to develop a way to best portray and represent this new service to the market place in a way that was bold and individual whilst sustaining the corporate and academic values of the University.

In response to the brief, de Masi jones developed bold graphics that portrayed 'action' and 'movement' visually through all marketing materials. The existing ‘Experience Bank’ corporate identity was then applied to all marketing and promotional collateral to complete the project and set a new creative style for all ongoing promotional work. The scope of work included branding graphics, corporate brochures, housing folder, fact sheets, information brochures and a website.

'The designs have proved extremely successful for us with adoption of the system reaching targets years before schedule.'

Jodie Metshank

Marketing Director
Uni SA