Branding
A brand is a space that you rent in someone's mind,' to create something of value, to be of relevance to your customer or audience and to ensure that they remember you, engage with you and most importantly that they continue to 'invest' in your brand, every facet of your communication, culture, product offering and service must be considered and strategically positioned. The art of Branding is the strategic thinking that develops all the tactics to achieve this. Your Brand is the end perception of those internally, externally and those continually investing in and or using your product or service from that point forward.

Naming
What impression do you want to create about your company, product or service? What feelings or sentiments do you want your brand-name to conjure in people’s minds? What is the first reaction you would like someone to have about you after first encountering your company? Issues like trust and solidarity, wisdom and vision can be conveyed instantly by a good choice of name. Your name and brand identity are the front door to your business, they lay the foundations for judgement prior to the relationship with a client or consumer being established.
At de Masi jones we know from experience that there are a multitude of things to consider when developing a significant name and brand identity.

Brand & Identity Rejuvenation
At a certain stage in a brands life-cycle, it can tend to look and feel a little old and tired. The brand may not have kept up with the times, it may have grown out of sync with the attitudes and beliefs of the consumers of today and using language or expressions that do not relate to its potential new customers.
Perhaps all that is required is a make-over, some new clothes and an adjustment in attitude or tone. One thing is certain: periodical brand rejuvenation is a critical ingredient in the ongoing management of your brand.

Corporate Identity
Good design, implementing the correct visual language, will create an appealing and distinct face or personality for an organisation. This will generate images that project the attitudes and attributes of your organisation with clarity and quality.
When undertaking an identity program, de Masi jones’ aim is to consider all visual aspects of the company in order to present a strongly identifiable and consistent image that positions the organisation or product to prosper in the economic and social environment in which it functions.

Packaging
Packaging is the outer skin or the face of a brand and product to its market. Smart well developed packaging does more than protect the life of a product, it has the power to bring it to life, positioning it, drawing attention to it, adding to and becoming part of the appeal. For packaging to work over and over again, in the home as well as on the supermarket or store-shelf, it is vital that the visual language expresses the essence of the product or the brand promise.
de Masi jones has extensive experience covering the development and marketing strategy for packaging and products, product name development, brand identification, packaging systems, point of sale display, design of support print material for products and art direction of any photography or illustration required for a project.

Publications & Corporate Literature
Publications and corporate literature are the spokes-people for an organisation. How that information or communication is interpreted, will depend largely on an unconscious assessment of the character of those publications by the potential reader. When the visual language of a corporation is pertinent and strong, its corporate literature offers a lively, engaging and rich exploration into the character attributes and positive values of an organisation.
de Masi jones’ expertise covers annual reports, marketing and sales-kits, brochures, pamphlets, PR packages, internal or external publications, book design, posters, client-presentations, writing, editing, typography, photography and print-production.

Signage, Retail & Exhibition
When potential customers walk around, near, past or through your design or brand, the dynamics change considerably. Signage, Retail and Exhibition design is a three-dimensional communication process of which the target audience is an integral part. Here, the elements of interior design such as space, scale and lighting, become part of the experience, adding an extra dimension to the visual language.
de Masi jones’ experience covers overall brandspace implementation, retail and commercial, exterior and interior signage and way-finding systems, information centres and exhibition displays, interpretive architectural graphics, promotional materials, leasing brochures, POS, site-maps and position-finding materials.

Digital and Interactive Media
The Internet has changed the way we interact with each other and the world, but it doesn’t change the principles of good branding or design. It simply speeds up opportunities and opens up varying realms in which to investigate. If you put people in an environment where they can react to information in seconds, the importance of the design to your brand and objectives becomes crucial.
Clear and concise information design is the best weapon for your brand in thisdigital playground. de Masi jones’ experience covers site-navigation, site-architecture, interactivity, on-line branding and identity management, complete front-end site design, user interface design, development and programming coordination.

To service a wide variety of clients and projects, de Masi jones utilises a comprehensive stage by stage design and production process to ensure a flawless and efficient service, from the initial client briefing through to delivery of the product.

What is Branding?

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