Rivergum Homes, South Australia’s fourth largest commercial builder and a sector-leader in lightweight-construction, commissioned de Masi jones to completely recreate their commercial image.

Rivergum Homes was in a strong market position, but Managing Director, Victor Said believed it was time to position the company for further growth and to solidify the commercial brand. After extensive market research and analysis, de Masi jones developed a strategy to create a new corporate identity that depicted Rivergum’s future goals and its existing core-values as a leading building company. A bold corporate identity was developed featuring an interpretive gum-leaf supported by stylised interleaved roof trusses, symbolising support, stability and future company growth.

The total scope of work for the group included corporate identity graphics, corporate sales materials, stationery, internal forms, corporate signage and uniforms, work site, display village and vehicle signage.

'de Masi jones provided us with the perfect brand identity for our current and future requirements. The logo is now recognised as one of the most distinctive and outstanding in our industry. This has laid the groundwork for our national expansion plans and is proof of the calibre of their work.'

Victor Said

Managing Director
Rivergum Homes