Tucker’s Multifibre ← Back to the portfolio


• Naming
• Corporate Identity
• Packaging
• Marketing Material


Other Tucker’s brand lines
Tucker’s Gourmet Crackers

Tucker’s Natural Multi-fibre Snacks is product and brand extension to the already popular range of Tucker’s Gourmet Crackers. The transition from premium natural to a functional snack range required careful positioning in the market. It was important to Tucker’s Natural that the new range fit their brand and family of products while identifying with this new market segment. They also wanted to make sure that the taste was a key selling point as this was a key focus in creating the range.

The range was created by Tucker’s Natural to meet the growth in global demand for healthy snacking, and was focused on the intrinsic health benefits that the ingredients provided the consumer. It was important to clearly communicate the nutritional and health benefits of the range while ensuring that natural flavour was still a core message.

‘deMasijones conceived the Tucker’s Natural brand and assisted in the go to market strategy that connected with our target market and helped us grow in to a global brand that now sells in over 18 countries through major customers such as Coles, Woolworth’s, Carrefour, COSTCO and Wholefoods.’

Sam Tucker
Chairman and CEO
Tucker’s Natural Australia

Tucker’s Multifibre