Rose Corporate ← Back to the portfolio
Image refresh for an established firm
SCOPE OF WORK
• Brand Audit
• Brand Strategy
• Corporate Identity
• Marketing & Promotion Material
In 2011 deMasi jones was approached by respected Melbourne accounting firm, Rose Corporate, to review their brand. The company was growing and diversifying rapidly and it needed a brand to support this growth.
Whilst reviewing the business we quickly realised that Rose Corporate was not your typical accounting firm, and as such they needed a Corporate Identity to truly reflect this. Upon completing a brand audit, we identified that the Rose Corp team wanted to show their uniqueness when being compared to other consulting firm brands, but they also wanted to ensure that the brand image that represented them looked energetic, professional and trustworthy.
The resulting strong visual representation has seen Rose Corporate grow their client base and expertise further with confidence.