Poynter Hargraves ← Back to the portfolio
Brand rejuvenation for one of Adelaide’s largest private investment firms
SCOPE OF WORK
• Corporate Identity
• Marketing Material
Poynter Hargraves are a leading Australian investment and superannuation firm who approached deMasijones to completely overhaul their image and target their demographic more accurately.
This large strategic branding project posed some interesting problems to be solved. The company had purchased two major national investment and finance businesses with the original vision of continuing to run them under their own names.
After exploring the marketplace we recommended that the three companies come under the one brand and that the main parent brand (Poynter Hargraves) expand their capacities and systems to make the transition painless for clients of the previous three entities.