Outside Concepts ← Back to the portfolio
Rebranding an established and respected national franchise
SCOPE OF WORK
• Corporate Identity
• Marketing materials
Previous identity & name
Outside Concepts started as Mr Carports, one of Australia’s most successful and well known outdoor improvement companies. Mr Carports approached deMasijones with the need to expand and build their franchises nationwide with a fresh, professional and clean look. As the company no longer simply builds carports but also decking, verandahs etc, after much research the name ‘Outside Concepts’ was selected and a logotype incorporating the tools of the trade developed.
The rebranding has positioned them as a consumer friendly franchise with the complete changeover expected to be completed early 2010.