McLaren Vale ← Back to the portfolio
Developing an identity system for one of South Australia’s key tourist destinations
SCOPE OF WORK
• Brand Development
• Corporate Identity
McLaren Vale is one of Australia’s most premium wine regions. The McLaren Vale Wine Region is bounded to the south by the Sellicks Hill Range, extends to the eastern side of Clarendon and includes the area around the Mount Bold Reserve, it is also bounded to the west by the waters of Gulf St Vincent.
In addition to this, McLaren Vale stands at the gateway to the Fleurieu Peninsula with its wide variety of Tourism businesses. In 2005 and responding to a strategic brief by Michell’s Warren, deMasijones were commissioned by the Grape Wine and Tourism Association to create a new and truly unique identity system for the McLaren Vale region. The new logo had to encompass the ‘textural’ and ‘visual’ elements of the region, as well as being bold, memorable and colourful.