Leeson Group ← Back to the portfolio

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TAKING A POWER BRAND TO NEW LEVELS

SCOPE OF WORK
• Brand Audit
• Brand Strategy
• Corporate Identity
• Stationery
• Marketing & Promotion Material
• Uniforms
• Vehicle Livery

Previous identity & name

A highly respected electrical contractor, The Leeson Group originally started as The Spark Electrical Services in 2002. Since then the small electrical business has expanded from two brothers in a ute working 16 hour days to now running a team of 25 specialist employees working throughout Victoria and Australia on commercial, industrial and renewable energy projects.

Peter Leeson approached deMasijones in 2011 with the view to rebrand his business due to substantial expansion and market opportunities. With the calibre of customer the company was dealing with, it was evident that we needed to review their visual assets and work out a way to combine them into a strong and bold brand, allowing the company to realise projects and opportunities that previously they may not have.

The subsequent rebranding has now positioned The Leeson group as a leading electrical contractor and the business has continued to grow, expand and realise new opportunities.