Better Health Pharmacy ← Back to the portfolio
Defining what a modern day pharmacy represents
SCOPE OF WORK
• Brand Development
• Corporate Identity
• Style Guide
• Point of Sale
• Wayfinding signage
• Retail Space
Better Health Pharmacies is the new brand direction for the successful national chemist chain which has been operating for over 20 years. With eight Pharmacy outlets currently under the Better Health Brand, their intention is to apply the new look to all of their stores across Australia.
In developing the new direction, we identified that there was no real clear or distinguishable difference between one chemist chain brand to another, deMasijones set about the task to simplify and define what a modern day pharmacy brand should represent.
From the selection of the friendly colour palette, to the strong corporate identity and imagery, every aspect of the brand speaks about ‘trust’ and ‘care’. Our aim was to develop every item of communication to be clean and uncluttered, bold and yet inviting. The store design, created by Harben Design, allowed us to use simple shapes and colours to achieve strong brand space graphics as well as high impact signage.