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Targeted rebranding of existing company
With the Australian climate being so hot, Patios and Pergolas are a popular addition to our homes. None more so than the unique designs and materials utilitsed by Patio Innovations. Utilising the latest 'polimer' method coupled with innovative designs and strong structural engieering and installation, a Patio Innovations product is designed and delivered to the highest of standards.
   
To grow their premium product within the Australian market place, the owner of the company, Mr Peter Brown, approached de Masi jones in 2005 with the desire to create a unique and powerful outdoor 'lifestyle' brand, that encompassed a strong relationship with the great Australian Patio and Pergola.
We determined through our research that the product itself, the ' patio', did not excite people, but the proposition of the 'patio' adding value to their lifestyle became ever apparent as we progressed.
In the strategy moving forward, the name Patio Innovations was developed with a strong logotype and marketing collateral to support the direction, combining this with clever TV and press advertising, the Patio Innovations brand has become top of mind in only 12 short months with the business' financial growth and expansion plan supporting this.
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Client testimonial
'The growth we have experienced since de Masi jones undertook our rebranding has been amazing - to the point where we are looking at taking the brand national.'
Peter Brown
Managing Director Patio Innovations Pty Ltd
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