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If you can, be first. If you can't be first, create a new category
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Articles by dateJanuary 2007 In a major koo for de Masi jones client Velocitimage Holdings Pty Ltd, after 12 months of strategic positioning within key markets, they have just signed a contract to deploy 100 of their state of the art pxi digital photo kiosks in Tokyo. This contract will allow Velocitimage to establish a company in Japan and begin the process of rolling out the pxi digital business. November 2006 After several discussions with a Global health food franchise, Thomas de Masi attended meetings in Los Angeles and Seattle to discuss the opportunity to rebrand the franchise and begin the process of positioning it into Australia. The trip was successful and deMasi jones where commissioned by the client in late December to undertake the project. The first store will open in Sydney in July 2007. October 2006 Thomas de Masi met 2 senior executives from Kodak Australia in Sydney last week in our role as Brand Guardians to one of our major clients, pxi digital. de Masi jones have directed the pxi digital brand for over 6 years and we play an active role in overseeing JV's or other business deals to ensure the brand is not lost in translation. August 2006 Thomas met with executives in Japan today for one week of talks with leading Japanese digital manufacturers, media providers and telcos. NEC, SONY and KDDI AU are just 3 of the companies he will meet with for ongoing product co-branding discussions . August 2006 Following the redesign by de Masi jones of the Dr LeWinn's Private Formula Logotype and Packaging (click here to view), Dr LeWinn's have commissioned de Masi jones to redesign their department store cosmetic counters and in-store product display system. May 2006 Thomas de Masi and David Thorne visited Melbourne with Bridgestone representatives to oversee and sign-off production of the new B-Select retail signage prototypes. April 2006 Thomas de Masi flies to Sydney to participate in expo featuring the new livery design for the pxi digital units. The new units met with phenomenal success, the client velocitimage inc. registering over 35 interested parties. January 2006 After several meetings and a hard pitch, de Masi jones have been commissioned to rebrand Bridgestone Tyre Centres nationally. The new retail direction for Bridgestone will be market ready by 2007. |
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