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To service a wide variety of clients and projects, we utilise stage by stage design and production processes to ensure a flawless and efficient service, from the initial client briefing through to delivery of the product
5 Stage process
Stage 1 Understanding the Brief
Comprehensive initial client briefing
Submission of written proposal outlining client brief, strategy, design and production costs
Client approval of proposal, work as outlined is authorised to proceed
Stage 2 The Design Process
Market place, brand and product audit and competitive research
Development of creative concepts/strategy
Presentation of concepts/strategy for proposed direction
Stage 3 Refining the Direction
Refinement of idea or designs and selection of one direction
Refinement of direction and variation concepts produced
Direction sign-off by client
Stage 4 Production
Project photography, illustration or technical expertise is sourced at this stage
Design layout and typography in digital form is commenced
Complete design, layout and typesetting presented for client to approve
Reprographics, programming or construction for project is undertaken
Client reviews chemical proofs/final prototypes or other for approval/presentation
Stage 5 Fulfilment and Closure
Commence production/manufacture/print
Quality control undertaken at various project stages
Product completed and delivered to client’s desired destination
Final Client follow-up and meeting
Clear objectives
de Masi jones utilises a comprehensive stage by stage design and production process, from the initial client briefing through to delivery of the product. We believe that it is important for our clients to understand the design process and appreciate what is involved at each stage in order to develop a productive working relationship. This process can vary from project to project, but its core function – achieving a clear consensus on the project's objectives – remains constant.