McLaren Vale is one of Australia's most premium wine regions. The McLaren Vale Wine Region is bounded to the south by the Sellicks Hill Range, extends to the eastern side of Clarendon and includes the area around the Mount Bold Reserve, it is also bounded to the west by the waters of Gulf St Vincent.

In addition to this, McLaren Vale stands at the gateway to the Fleurieu Peninsula with its wide variety of Tourism businesses.

Responding to a strategic brief by Michell's Warren, de Masi jones were commissioned by the Grape Wine and Tourism Association to create a new and truly unique identity system for the McLaren Vale region. The new logo had to encompass the 'textural' and 'visual' elements of the region, as well as being bold, memorable and colourful.

'We worked closely with de Masi jones on the rebranding of the McLaren Vale region and are very excited with the outcome.'

Sandy Holmes

Chairperson
McLaren Vale G.W.T