McDonald’s over the past four years have been working on a massive reimaging program that will eventually see hundreds of restaurants – both nationally and internationally – transformed from hard, plastic, serviceable environments into softly lit, comfortable spaces.

The reimaging program, driven largely from Australia, and involving several leading Australian design firms and suppliers, represents just one component of a worldwide revitalisation program ‘Forever Young’ that aims to revive the brand.

de Masi jones started work with McDonald's Australia Ltd 3 years ago when we where commissioned by the Development Director – Design, Anne Love, to produce a catalogue of 'mood' graphics based on a range of themes and strategic objectives to support the new store redesigns.

The graphics had to be unique to McDonald's as well as engaging to their audience, most importantly, the graphics had to act as a visual extension to the work of Interior Architects and Designers working on the revitalisation project.

'We have been constantly amazed with the level of outstanding work from de Masi jones and they are now on our preferred suppliers list.'

Erin Pawle

Retail Design Manager
McDonald's Australia