Dr LeWinn's Private Formula has long been established as one of the top skin care companies in Australia. Founded and developed by Dr LeWinn, a once highly respected and renowned Plastic Surgeon in the field of Plastic and Reconstructive Surgery in the USA, in response to his patients seeking advice on how to improve their skin's appearance post surgery and the results were remarkable. To ensure that his range contiued to produce optimal results, he decided to continue testing his products in the harshest climate on earth, Australia. Since then Dr LeWinn's Private Formula has remained an Australian owned and operated company and its success is embodied in the fact that it has been voted as the Number One Premium Skincare brand in Australia for nine years running.

In 2004 de Masi jones where briefed by their International Marketing Director Joyce Khoo on the revitalisation of the brand image. Working closely with their expert internal team, de Masi jones designed a new Corporate Identity System for the company comprising of a new Logotype, an accompanying monogram of Dr LeWinns' signature and a visual identification colour system for ease of product selection and grouping. To support this, de Masi jones also redesigned all the various ranges of packaging, both container and boxes, their instore product display system and most recently the cosmetics counter and display for David Jones.

'de Masi jones have been instrumental in the development of the new look for the Dr LeWinn's range of cosmetics.'

Joyce Khoo

Marketing Director
Dr LeWinn's Private Formula