Previously Birks the Chemist, Better Health Pharmacies is a new brand direction for the successful chemist chain which has been operating for over 15 years. With two Pharmacy outlets currently under the Better Health Brand, their intention is to apply the new look to all of their stores across Australia.

In developing the new direction, we identified that there was no real clear or distinguishable difference between one chemist chain brand to another, de Masi jones set about the task to simplify and define what a modern day pharmacy brand should represent.

From the selection of the friendly colour palette, to the strong corporate identity and imagery, every aspect of the brand speaks about 'trust' and 'care'. Our aim was to develop every item of communication to be clean and uncluttered, bold and yet inviting. The store design, created by Harben Design, allowed us to use simple shapes and colours to achieve strong brand space graphics as well as high impact signage.

As part of the re-imaging of the chemist chain, de Masi jones produced a new corporate identity system, style guide, POS, Signage, internal graphics and wayfinding systems.

'Our clients love our new image and everyone here loves it. Thankyou for taking a concept and turning it into reality.'

Betty Raptis

Manager
Better Health Pharmacies