de Masi jones Branding and Design

Avado Organics
Naming, Branding and Packaging Design

Developing a trustworthy brand

No other part of our body gets such devoted attention and care as does our skin. We cater to skin's cosmetic and health-care needs, pampering it with costly creams, masks, and lotions. In fact, in 2005, Americans paid more than $3 billion on skin-care and sun-care products alone.

With the billions of dollars now being spent by these companies to lull us into the idea that their creams and lotions are a road to health, and demanding an ever-increasing percentage of our incomes, Avado Organics felt there is a great need to provide a "Natural" and "organic" range of skin care treatments and products that have been evaluated and shown to be safe and effective, but accessible and affordable to all.

Avado is the brain child of Entrepreneur Tammy Fenner, her story goes like this:
'The idea came about when I had my second child, Lucy. She had extremely sensitive skin and was prone to eczema breakouts. All the products I tried at that time would dry our her skin even more, so I decided to ad some pure organic Avocado oil to her bath, and over a short period of time, it worked 'wonders'. From there the idea came to create a unique range of skin and beauty products using Organic Avocado Oil as the base'.

Avado was the name deMasi jones developed to launch the product line. Since Avado's inception 3 years ago, de Masi jones have created their identity system, a unique and trade marked bottle design, the design of their labels and Avacado Oil packaging, we have also designed exhibition stands for international trade shows, as well as the current Avado promotion brochures and marketing collateral.

Client testimonial

'de Masi jones listened to me. The result was more than I had hoped for and has bought my concept to life and helped me take my product to the work.'

Tammy Fenner
Principal/Director
Avado Organics Pty Ltd