Agricultural Organics
Branding and Packaging for Bloom Nutrient Product Range
Strong shelf confidence and consumer recognition
Agricultural Organics has been a leading supplier of Floriculture and Hydroponic growing nutrients for nearly a decade. Their new 11 stage growing system, suitably named 'bloom' sets the standard for a scientific process of propagation and consistency in final floral yields.
With only a concept for the range, the client had a limited idea of what they wanted to achieve in terms of the products’ retail presence. de Masi jones was briefed only with the knowledge that the client wished to take the product national and ultimately international and required the range to stand out when placed in its retail environment.
de Masi jones suggested an energetic and vibrant approach to the packaging and labelling challenge would be needed. This would ensure that the product would stand out from its competitors in a retail environment. A unique bottle colour was considered and would inevitably form an important visual part of the overall brand strategy, adding to this a harmonious label design boasting strong information hierarchy and bold colour, easily read by the older audience.
In conjunction to the new label design and bottle, a unique icon based identification system was developed to support the range. This system is used extensively by the labels and correlates to references on the point of sale brochure and materials, it clearly guides the consumer into understanding how the products interrelate.
Client testimonial
'The solution de Masi jones provided for my nutrient range has seen sales increase by over 63% in the last quarter alone and opened up the world to export.'
Dale Bennet
Proprietor
Agricultural Organics Pty Ltd
